We are an Influencer marketing and Tourism PR agency dedicated to plan and execute successful campaigns for tourism boards and brands around the world that are willing to work with travel bloggers and influencers to promote themselves.
Focusing on tourism is our main goal.
We offer different types of services, all of them related to the Tourism industry and with the objective of letting the world be influenced:
- Bloggers and Influencers Events
- Workshops for Tourism Industry
- Blog trips
- Influencers campaigns
- Like a Local trips
- Once in a lifetime experiences
- PR actions
- Representation for brands and destinations
- Personalized Newsletters
We believe partnership with bloggers and influencers is a must for business development and branding for the tourism industry, where we can help to reach engagement and networking in a unique style.
Let the wold be influenced by bringing together the tourism industry with bloggers and online influencers to share knowledge and experiences.
You can use our fixed SERVICES or we can CUSTOMISE them to get your objectives or fit your budget.
- CREATE CONTENT
- GET INFLUENCERS TO TALK ABOUT YOU
- MAKE IT VIRAL
BENEFITS OF WORKING WITH BLOGGERS AND INFLUENCERS:
- They amplify the content reach, allowing brands to access new audiences when sharing messages.
- They create trust in brands if their followers are engaged and loyal.
- They get your message actioned in a reliable way.
- They create content as user-generated content, which can be used forever on social media channels.
- They can provide more value than traditional media and join others to create virality.
- They offer a personal experience that can influence consumers in the future.
FIND OUT MORE ABOUT OUR SERVICES:
1. Bloggers & Influencers Events
Will include 2 days of workshops and speakers to learn and share experiences, as well as networking dinners and speed-networking with professionals. Pre and post events we will offer experiences and excursions on the city where the event takes place in order to ensure participants live unique experiences and create content that can be shared on their social media channels.
Are you interested in hosting an event Bloggers and Influencers in your destination?
We organize events around the world for Bloggers and Influencers to meet Tourism Industry professionals and brands.
Great opportunity to connect face-to-face with top travel bloggers and social media marketing experts.
2. Workshops for the Tourism Industry
Brands and Tourism industry trade shows are held all over the world, and usually, fit one of two formats:
- Pre Scheduled appointments or set agenda made before the workshop takes place.
- Open forums that allow buyers to browse and visit seller stands at random. We run a number of specialized trade shows around the world.
3. Blog Trips
WHAT IS A BLOG TRIP?
It’s a trip organized by a brand or tourism board that decides to create an itinerary with activities related to a specific topic for Travel Bloggers and Influencers previously selected by us and approved by the client.
There is a hashtag for the trip, that is proposed by the brand or tourism board to Travel Bloggers and Influencers to use when they write about their experience.
Sum up: a blog trip is an agreement between 2 parties (the brand or tourist board that looks to be promoted) and the blogger/influencer that travels to experience and visit the destination from first hand to write and enrich the content of his blog.
It’s a great opportunity for the client to create User-generated content, and get messages driven correctly to the target of the brand.
BENEFITS FOR TOURISM INDUSTRY AND BRANDS:
- It’s a quick way to promote a destination or experience/product through a broadcast channel with good online reputation and many followers that you can engage.
- An article about your service advertised on a travel blog assures readers will continue reading it after the blog trip.
- It is able to generate lots of content related to what the sponsors want to promote: links to web and exposure in social media with photos and videos.
- Potential consumers are encouraged to visit the destination or try a product thanks to the recommendation of someone who defines as an expert on the theme.
- The bloggers and influencers write their own experience, with no compulsory topics, and are free to express their feelings regarding the destination or brand.
1st step: BLOG TRIP campaign set up with client
2nd step: Bloggers and Influencers identification
3rd step: Bloggers and Influencers selection
4th step: Bloggers and Influencers invitation and communication about Campaign
5th step: Trip Experience of brand products or activities on the destination
6th step: Post Blog trip report with results for the client
7th step: Clipping for the client about all that has been posted
4. Influencer Campaign
Have you never think about collaborating with influencers?
We build custom influencer campaigns and will help you reach your target audiences in innovative and effective ways.
Connecting the world’s top brands with socially-engaged audiences through social media influencers is the key to create a good campaign. We strategize and build campaigns for brands to engage with their target audiences on social media channels to drive brand awareness, brand engagement, and product sales.
DO YOU WANT TO IMPROVE AWARENESS FOR YOUR BRAND OR DESTINATION?
Influencer campaigns mean a brand collaborates with Influencers to create, publish, and promote brand-sponsored photos or videos with the goal of expanding awareness and/or developing a positive brand identity for the influencer’s large, engaged audience. Because top social media influencers have spent years developing relationships with and cultivating the trust of their followers, recommendations from Influencers have the ability to influence on the purchasing decisions and drive audiences to take a specific action.
Influencer marketing campaigns involve working with a social media star to creatively integrate a brand’s product, service, event, or brand message into an Influencers’ content. Often, influencer marketing campaigns take the form of product placements (which feature the Influencer promoting a product or using a brand’s services), hashtag campaigns (which serve to generate traffic for a specific marketing campaign), event appearances, and creative campaigns, though it’s important that companies allow social media influencers to create content that will be most appealing for their followers.
5. Local Trips
This is the best way to promote your LOCAL OFFER!
A2V offers the possibility to create Blog trips with Travel bloggers and Influencers who look forward to living a local experience in a destination.
Most of the travelers want to eat local food, meet locals, visit hidden places and travel “Like a local”.
We are here to arrange it all for brands and tourism boards interested in this product!
6. Lifetime Experiences
This service is orientated to bloggers or influencers looking for unique experiences, a “once in a lifetime” trips to be able to write about new places.
The idea is to help the ones able to drive messages to audiences in the process of getting sponsorships and invitations to new destinations.
If you are a Travel Blogger or Influencer make sure you get our newsletter where we will tell you more, and if you are a brand or tourism board, contact us if you want us to organize this for you.
7. PR ACTIONS
It is always a good idea to have a company specialized in the market you want to get and work with, getting the correct exposure is the key to success in the Tourism Industry.
Public relations means anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or not, the operations and plans of the organization.
We offer different services:
- Tourism and Strategic Consulting.
- Writing and distribution of press releases to media, bloggers, and influencers.
- Create and execute special events designed for public and Influencers relations.
- Conduct market research on the firm’s messaging.
- Expansion of business contacts via personal networking or attendance and sponsoring at events.
- Brand management.
- Influencers trips and campaigns.
- Media and Marketing planning.
- Social media management.
- Blog development and content creation.
- Market analysis and strategy design.
- Relation with bloggers, influencers and media to make awareness of the client.
- Joint promotions between brands or influencers and client.
Any of our Services.
8. REPRESENTATION FOR BRANDS AND DESTINATIONS
A2V offers the possibility to represent brands and Tourism boards on the Tourism Industry to increase the visibility of the company and make business according to budget and objectives of the client.
The commercial representation on markets can be managed by us, where we offer the client a contract based on fixed fees or commissions according to the volume sold of the product represented.
Brands related to the Tourism industry usually trust someone who has contacts and possibility to get you into higher levels of promotion.
Let us help us spread the word and get your company to the next level.
9. PERSONALIZED NEWSLETTERS
As part of our Inbound marketing strategy, we propose to our customers to send an individual newsletter to a database describing the product or service or giving information about the destination that looks forward to being promoted.
This is very important, as if your target are bloggers/influencers or you look forward to reach their audience, personalized newsletters could be the perfect channel to do it.
Also, adding photos and videos about your brand or tourist destination can make the message even more clear and develop the interest in your product
Gone are the days when sponsors and event hosts were happy to fill a room with logos and consider works is done.
A2V intends to elevate the ROI for the sponsor by building partnerships and integrating them on events.
“By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. And that’s what we do: Inbound marketing.”
Inbound marketing means using marketing tactics to bring potential customers to you, instead of making marketing efforts to get their attention. Sharing is caring and inbound marketing is about creating and sharing content around the world, specifically designed to attract your target customers, and create engagement.
We focus on creating quality content that pulls people toward your company, destination, and product. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
The rise of experiential marketing—and increased competition for sponsor budgets—has raised the bar when it comes to showcasing your partners, leading to artistic and interactive product displays, immersive experiences, and targeted social media campaigns, among other strategies that we offer.